Bob puts the pedal down
Bob’s Theme Time Radio Hour is the connection between him and the new Cadillac ad. Following appearances for Victoria’s Secret and Apple, he now can be seen in a new video clip for the Cadillac Escalade. XM satellite radio is a standard feature in the luxury SUV.
There are three versions of the ad on YouTube, a short one (30 secs.), a longer one (1 min.), and an alternate 2 minutes long version (included above) in which Dylan says, “You know what’s even better than a great road tune? Not having some DJ talking all over it. Unless, of course, that DJ’s me.”
The print and online campaign started in November.
